Brand Citizenship
In January of 2022, I launched Wasserman and Laundry Service’s cross-functional brand citizenship practice. This capability, equipped with thought leadership work, strategic and analytical frameworks, and audit tools, provides clearly defined guidelines to help brands make credible, tangible, and long-term impact on social issues facing our world today. As brands struggle to define “authenticity” in brand activism, we provide a clear, attainable process to choose your cause and create measurable results. Click “Learn More” to read the published Insights and Actions chapter that dives into the steps to authentic impact.
