GREATNESS IS MADE UNDER PRESSURE
BRAND LAUNCH CAMPAIGN : OLV AND SOCIAL CONTENT
Clio Award Winning Brand Campaign
The fluorescent diamonds used in Luminous Diamonds were discovered by badass female geologist, Larisa Popugayeva, in 1954. To highlight our history of barrier-breaking women, we launched with a :60 brand film using Queen’s Under Pressure to highlight the successes women have had despite the pressures they face in society. We then captured a series of BTS interviews with our influencers that highlighted their inner light.
