TikTok at the Olympics
OLV, Paid + Organic Social, Real-Time Content
The 2024 Olympic Games were the perfect time for TikTok to let the world know that it was THE platform to watch sports content. We’re not talking just recaps of the wins and losses, we’re talking BTS videos of the athletes, their biggest fears, the funniest moments that went viral, and the inside scoop on what’s what in Olympic Village. Of course, all of this had to be done within the strict IOC guidelines. With a paid ad concepted and produced within 14 days to a month straight of war rooming in Paris creating real-time content with athletes, we helped TikTok become the most talked about platform during the world’s biggest competition. Just look at Simone Biles! She won gold then asked “what TikTok should we make?”