Luminous Diamonds: Follow Your Inner Light

Tasked with bringing a luxury brand to market, we had to develop a look and feel that emphasized Luminous Diamonds’ unique attribute: a diamond that glows blue when exposed to UV light. A purely art direction-driven campaign, we told a visual story about growing out of the darkness of the pandemic and into an era of light. Playing into the contrast of black and white photography, we showcased our jewelry and models in two worlds: one that provides hope through the spotlight, while its shadows embolden us to reveal our own inner light.