We present to you: the first ever value deal ad that gives value. The $12.99 Papa's Meal Deal gives you 12.99 seconds of better entertainment. Oh, and pizza, breadsticks, and a soda.
But people want more these days, ya know? So we decided to license dozens of videos, flooding the internet with 12.99 seconds of better entertainment and connecting Papa John’s name to all of the most popular internet content. (And then made it in the top 10 viral ads for one we filmed ourselves. Thanks, Ad Age. )